Abstract: The Future of Data and Data Management

Attenuation refers to the degradation of signal strength as it decays over time, across distance, or through interference.  Working out what causes attenuation takes lots of time and patience.  But it’s worth the effort to solve the problem, because doing so strengthens customer trust and loyalty.

Oil and Gas data suffers from the same problem. Fully formed, complete and robust data is “assumed to exist” at the point when it’s first being created.  That’s an over statement, of course. Actually, lots of attenuation can and does happen while – and even before – physical data is created!  Sadly, without intentional intervention, data decays a little bit every time data is moved from stakeholder to stakeholder, or from process to process.  This is data attenuation, and it’s preventable. 


Trudy Curtis is the Chief Executive Officer of the Professional Petroleum Data Management (PPDM) Association, the global Not-For-Profit society focused on best practices and standards for data, and on professional data disciplines. Based in Calgary, Canada, Curtis has nearly four decades of years of experience in the industry and is known around the world for her outspoken advocacy of data as a strategic asset, and its management as a core business function. After receiving a BSc. from the University of Calgary in 1978, Curtis went to work in the Oil and Gas industry. In 1996, she joined the PPDM Association as architect, CIO and ultimately CEO of the PPDM Association. Curtis is leading the way to the emergence of data management as a global discipline, the creation and industry adoption of data management standards and best practices, the development of professional development and certification programs for data managers, and the professionalism of data disciplines in the petroleum industry.


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